PRIVACY POLICY

 

Effective Date: 1st January 2025

 

1. Introduction

ResCafe Marketing (“we,” “us,” or “our”), operating under the brand ResCafe+ and the website rescafeplus.com, is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard personal data in compliance with Singapore’s Personal Data Protection Act (PDPA), the EU General Data Protection Regulation (GDPR), and other applicable laws. By using our Services (e.g., brand consultancy, playbooks, creative production, digital marketing), you consent to the practices described herein.

 

2. Scope of Services Covered

This policy applies to all interactions with ResCafe+, including but not limited to:

  • Brand Consultancy: Profit Breakthrough Sessions, growth strategies.
  • Digital Products: F&B Playbook, F&B Ads Playbook, templates, guides.
  • Creative Production: Food photography, videography, website design.
  • Marketing Services: Google Ads, SEO, social media management.
  • Future Offerings: Any new services introduced post-effective date.

 

3. Data We Collect

3.1 Personal Data

  • Identifiers: Name, email, phone number, restaurant name, billing/shipping address.
  • Payment Details: Credit card information (processed securely via third-party gateways like Stripe or WooCommerce).
  • Consultancy & Service Data: Restaurant size, number of outlets, marketing goals.
  • User-Generated Content: Feedback, reviews, or files submitted via forms.

3.2 Usage Data

  • Technical Information: IP address, device type, browser, pages visited, session duration.
  • Cookies & Tracking: Functional, analytics, and marketing cookies (see Section 7).

 

4. How We Use Your Data

  • Service Delivery: Provide playbooks, consultancy sessions, creative services, and customer support.
  • Payment Processing: Via third-party platforms (e.g., Stripe, PayPal).
  • Communication: Send transactional emails, service updates, and (with consent) marketing materials.
  • Improvements: Analyze usage patterns to enhance user experience and develop new features.
  • Legal Compliance: Fulfill tax obligations, resolve disputes, or respond to lawful requests.

 

5. Third-Party Services

We use trusted third-party providers for:

  • Payments: Stripe, WooCommerce (view their policies here and here).
  • Booking & Scheduling: Calendly, Booking Calendar.
  • Analytics: Google Analytics, Meta Pixel.
  • Hosting: Secure cloud servers with encryption.
    We ensure these partners adhere to strict data protection standards.

 

6. International Data Transfers

Your data may be transferred to or stored in countries outside Singapore (e.g., EU, US). We implement safeguards such as:

  • GDPR-compliant Data Processing Agreements (DPAs).
  • Encryption during transit and at rest.
  • Restricted access controls.

 

7. Cookies & Tracking Technologies

  • Types:
    • Essential: Required for site functionality (e.g., login sessions).
    • Analytics: Monitor traffic and user behavior (e.g., Google Analytics).
    • Marketing: Retargeting ads on platforms like Facebook and Google.
  • Management: Adjust cookie preferences via your browser settings or our cookie consent banner.

 

8. Data Security

  • Encryption: SSL/TLS for data in transit; AES-256 for stored data.
  • Access Controls: Role-based permissions for staff.
  • Audits: Regular vulnerability scans and penetration testing.

 

9. Data Retention & Deletion

We retain personal data only as long as necessary for the purposes stated or as required by law. Example retention periods:

  • Playbook Purchases: 7 years (tax compliance).
  • Consultancy Sessions: 3 years post-service completion.
  • Inactive Accounts: Deleted after 2 years of inactivity.

 

10. Your Rights

Depending on your jurisdiction, you may:

  • Access/Correct Data: Request a copy of your data or update inaccuracies.
  • Erasure: Ask for deletion (subject to legal obligations).
  • Withdraw Consent: Opt out of marketing emails via the “unsubscribe” link.
  • Portability: Request a machine-readable copy of your data (GDPR only).
    Submit requests to customer@rescafeplus.com. We respond within 30 days.

 

11. Children’s Privacy

Our Services are not intended for users under 16. We do not knowingly collect data from minors. Contact us immediately if a minor has provided data without consent.

 

12. Liability Limitations

ResCafe+ is not liable for:

  • Outcomes: Results from implementing playbook strategies or consultancy advice.
  • Third-Party Actions: Issues arising from payment processors, plugins, or external platforms.
  • Unauthorized Access: Due to compromised user credentials or devices.

 

13. Policy Updates

We may update this policy to reflect legal or operational changes. Significant revisions will be notified via:

  • Email: For active clients.
  • Website Banner: For casual users.
    Continued use after updates constitutes acceptance.

 

14. Contact Us

For questions, data requests, or complaints:

ResCafe Marketing
Email: customer@rescafeplus.com

© RESCAFE+ MARKETING. All Rights Reserved.
This Privacy Policy was last updated on 1st January 2025.